From creative strategy to visual identity


Tchai designs and produces every type of display you can imagine and installs complete shop interiors. We provide different services with the same goal: increasing sales on the sales floor. Our task was to capture the DNA of Tchai into a manifesto and a pay-off. This was then translated into a design concept and brand book.


The layered design visualizes the different areas of expertise that Tchai has to offer, forming a strong, unified whole just like Tchai itself.

A Matter of Movement

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