From creative strategy to visual identity
Tchai designs and produces every type of display you can imagine and installs complete shop interiors. We provide different services with the same goal: increasing sales on the sales floor. Our task was to capture the DNA of Tchai into a manifesto and a pay-off. This was then translated into a design concept and brand book.
The layered design visualizes the different areas of expertise that Tchai has to offer, forming a strong, unified whole just like Tchai itself.