Tchai

From creative strategy to visual identity

Background

Tchai designs and produces every type of display you can imagine and installs complete shop interiors. We provide different services with the same goal: increasing sales on the sales floor. Our task was to capture the DNA of Tchai into a manifesto and a pay-off. This was then translated into a design concept and brand book.

Concept

The layered design visualizes the different areas of expertise that Tchai has to offer, forming a strong, unified whole just like Tchai itself.














A Matter of Movement

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