Dok99 Rotterdam

Rebranding & advertising campaign

Background

The new Dok99 is probably the most beautiful bowling in the Netherlands. Imagine yourself in the classy part of New York for a moment. The brick walls with lots of steel elements and the use of solid wood, ensure that bowling feels like more than a game. Here it is an experience. Especially when you go for a bite and a drink in the stylish restaurant afterwards.

Concept

At Dok99 bowling is seriously fun! Because bowling is all about having fun, but who does not want to win? In the communication concept we always try to play with this feeling. A message that informs but always with a big wink to the competitive element that bowling has.

















Making offff





Showcase Youri van Overdijk

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